Welcome to my Amazon FBA Guide at Mike Chasteen, where I’ll walk you through everything you need to know about getting started with Fulfillment by Amazon (FBA). As a best-selling author on Amazon for E-Commerce with my book Digital Abundance: Harnessing the Law of Attraction in E-Commerce: Unlocking the Secrets to Online Success, I’m excited to share actionable insights and strategies to help you save time, lower costs, and scale your e-commerce business like never before.
What is Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA) allows you to leverage Amazon’s vast logistics network to handle the heavy lifting of your business—literally. With FBA, Amazon takes care of storing, packing, shipping, and customer service, enabling you to focus on growing your business.
You can use FBA to:
• Store products in Amazon’s fulfillment centers.
• Offer free two-day shipping for Prime customers.
• Let Amazon manage returns, packing, and customer inquiries.
• Tap into global markets through Amazon’s Supply Chain, including Multi-Channel Fulfillment (MCF), where Amazon fulfills orders across various sales platforms.
Whether new to e-commerce or an experienced seller, FBA can make fulfillment more accessible, affordable, and highly efficient.
How Does FBA Benefit You?
FBA brings advantages designed to boost your bottom line and streamline your operations. Here’s how:
• Lower Fulfillment Costs: Save up to 70% on shipping costs compared to other U.S.-based fulfillment options.
• Increased Sales: By offering Prime’s two-day shipping and participating in programs like Subscribe & Save, you can secure repeat buyers and improve sales conversions by up to 25%.
• More Time for Your Business: Amazon handles the grunt work—inventory management, shipping, and customer service—so you can focus on scaling your business, launching new products, and driving growth.
• Global Reach: With services like Remote Fulfillment with FBA, you can sell products in Canada, Mexico, and Brazil using your U.S. inventory.
Is FBA Right for You?
FBA operates on a pay-as-you-go model, which means that your costs depend on what and how much you sell. The primary costs are:
• Fulfillment fees: Covers the entire process from picking and packing to shipping and handling, based on product size and weight.
• Storage fees: Charged based on your product size and how long it’s kept in Amazon’s fulfillment centers. Note that fees increase after six months of storage, so keeping inventory moving is key.
To help you analyze costs, Amazon offers a FBA Revenue Calculator to compare expenses and profits between FBA and self-fulfillment options. You can access the calculator even if you haven’t signed up as an Amazon seller yet.
Steps to Get Started with FBA
Here’s how you can start using FBA to grow your business:
1. Sign up for an Amazon selling account and choose between an Individual or Professional plan.
2. Register for FBA through your Seller Central account and choose which products you want Amazon to fulfill.
3. Prep and label products according to Amazon’s guidelines to ensure smooth processing.
4. Ship inventory to Amazon fulfillment centers using their “Send to Amazon” workflow, which streamlines the entire process.
Grow Your Sales with FBA
In addition to saving time and reducing operational overhead, FBA offers several ways to boost your sales:
• Subscribe & Save: Encourage repeat purchases by offering regular deliveries of everyday items.
• Buy with Prime: Extend Prime’s fast delivery to purchases made on your own website.
• Global Logistics: Ship inventory directly from manufacturers to Amazon’s global fulfillment centers, cutting down on lead times and shipping costs.
By utilizing these services, you can extend your reach globally, increase sales, and streamline your entire operation.
Why Trust My Expertise?
I’ve been through the trenches of e-commerce, and as a best-selling author on Amazon for E-Commerce, I know firsthand how to leverage FBA to build a successful business. I specifically remember what it was like in 2020 when I first started going to stores like Walmart, Target, and local stores to find items on sale and to make just a few dollars in profit… that was how I got started! Eventually, through endless nights of research, trial, and error, I finally cracked the code and discovered specific data that led me to make over $30,000 per product a month! If I can, you can do it, and that’s why I’m here to help. I’m unlike the “self-made” gurus on Instagram claiming to give you “free courses” with guaranteed success. This is a journey, and nothing worth it happens overnight; I’m not here to sell you a course; I’m here to help you achieve your dreams correctly in the way that makes you powerful beyond measure. You will understand entrepreneurship’s beauty and chaos, but if you’re like me, that’s why you started this in the first place. It’s always been about the journey. I have helped countless entrepreneurs get started with Amazon FBA and achieve success.
If you’re ready to dive into the world of FBA, I’m here to guide you every step of the way. Whether you’re looking to expand your existing business or just getting started, FBA offers the tools and opportunities to scale quickly and efficiently. Contact me, and let’s begin your FBA journey!
Get started today, and join the thousands of entrepreneurs transforming their e-commerce businesses with Fulfillment by Amazon!